BrightAI CEO and Founder Alex Hawkinson recently joined the “Dirty Jobs and a Warming Planet” panel at SXSW. He spoke alongside leaders in tech and sustainability to explore how AI in physical industries can address climate change and modernize critical infrastructure.
Alex highlighted the untapped potential of field operations in sectors like power, water, and HVAC. These industries make up 85% of the global economy. He explained how BrightAI equips field teams with real-time insights to improve decision-making, increase productivity, and build more sustainable systems.
A standout moment came when Alex asked:
If you could understand the state of the world in real-time—like a digital twin of the physical world—what would that unlock for you?
