BrightAI and Latham, The Pool Company, have partnered to launch Measure by Latham Pools, an AI-powered scanning system that transforms how pool liners and covers are measured, quoted, and ordered. By eliminating manual tape measurements and reducing errors, Measure dramatically improves speed, accuracy, and customer satisfaction—setting a new benchmark for the pool industry.

Full press release follows below.

Press Release

BrightAI and Latham, The Pool Company, Partner to Bring AI-Powered Innovation to Pool Manufacturing

• Measure by Latham Pools is powered by BrightAI’s technology to transform how pool liners and covers are measured, quoted, and ordered
• AI-driven scanning eliminates manual measurement errors, accelerating order fulfillment and reducing production delays
• The partnership brings automation and intelligence to pool manufacturing, enabling seamless ordering, faster installations, and improved customer satisfaction

San Francisco, California, United States – WEBWIRE – Thursday, March 27, 2025

BrightAI, a company bringing AI to the physical world to drive smarter, more efficient cities and industries, and Latham Group, Inc. (“Latham” or “the Company”) (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, have partnered to create Measure by Latham Pools, an AI-powered measurement technology that transforms how pool liners and covers are measured, manufactured, and installed.

BrightAI is redefining how industries interact with the physical world, replacing legacy manual processes with real-time AI-driven intelligence. By optimizing industrial infrastructure and streamlining manufacturing, BrightAI delivers efficiency at scale. Now, BrightAI is bringing that same innovation to pool manufacturing.

No two pools are exactly alike, making precise measurements essential to ensuring a perfect fit. Yet, for decades, builders have relied on manual tape measurements and hand-drawn sketches—a time and labor-intensive process vulnerable to errors. Even the smallest miscalculation can result in costly rework, production delays, and frustrated customers. With every pool having unique dimensions and structural features, builders and manufacturers often face back-and-forth verification, creating bottlenecks that slow down the entire order-to-installation process.

BrightAI and Latham share a vision to digitize this process, eliminating inefficiencies and bringing AI-driven precision to pool measurement and manufacturing. By leveraging BrightAI’s AI-powered measurement system, Measure ensures accuracy the first time, streamlining workflows and cutting production timelines. The Measure system consists of:

• M1 Scanner equipped with lasers to capture precise pool dimensions and structural details in real time
• An iPad Air® running the Measure app for real-time data processing
• A tripod for stable, secure setup in the field

Once measurements are captured using laser scanning technology, the data is automatically uploaded to Latham’s Builder Management Portal, enabling real-time drawings, accuracy verification, and streamlined quote and order processing. The laser scanning technology reduces the need for two-person crews at a pool site, allowing builders to measure with a single technician and helping dealers process orders faster—cutting manufacturing timelines from weeks to days.

Our partnership with Latham is a perfect example of how AI can transform industries that have long relied on manual processes,” said Alex Hawkinson, Founder and CEO of BrightAI.
“By integrating our AI, Latham has been able to digitize the pool industry and replace manual processes with real-time precision. Fewer mistakes result in fewer remakes, accelerating production and improving overall efficiency. This is exactly what BrightAI was built for—bringing AI into the physical world to solve complex industry challenges and drive real business impact.

The system has already delivered significant performance improvements, making pool manufacturing faster, more precise, and more scalable:

• 5x Faster Turnaround Times: AI automation reduces measurement time from days to minutes, improving workflow efficiency
• Increased Accuracy & Fewer Errors: AI-driven precision eliminates costly rework and delays
• Lower Labor Costs & Higher Productivity: Builders can measure with a single technician, rather than relying on highly paid, specialized crews
• Seamless Manufacturing & Ordering Integration: Pool liners and covers are produced faster and more accurately, ensuring on-time delivery and installation

Beyond an efficiency upgrade, this is a category-defining transformation for the pool industry,” said Scott Rajeski, President and CEO of Latham Pool.
“With BrightAI’s technology, we’re digitizing a process that has remained manual for decades—bringing speed, accuracy, and automation to pool manufacturing. We see a future where pool technicians no longer need a measuring tape at the job site.

Latham plans to scale its AI-powered measurement technology across operations, modernizing the pool measurement process on an industry-wide scale. This expansion aims to set a new benchmark for precision, efficiency, and customer satisfaction in the pool industry.

For more information about BrightAI, please visit https://www.bright.ai.

About BrightAI

BrightAI is transforming essential services with Physical AI, enabling proactive, AI-powered operations. Built on our Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect data in real time, uncovering hidden insights and enabling smarter, faster decision-making. Stateful integrates multimodal data from sensors, wearables, and autonomous systems to deliver predictive diagnostics, automated workflows, and intelligent operational support.

Our solutions serve industries such as water, power, gas compression, pest control, HVAC, and manufacturing—helping service providers and asset owners boost efficiency, minimize downtime, and anticipate emerging challenges. By transforming complex data into actionable intelligence, BrightAI is redefining how essential services are delivered and evolved.

About Latham Group, Inc.

Latham Group, Inc. [NASDAQ: SWIM], headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform of over 2,000 employees across 30 facilities.

Original press release available on WEBWIRE.