Jun 11, 2025

Press Release: BrightAI Surpasses $100M and Expands Leadership Team

BrightAI introduces new leadership team members: Gerald Choung (Chief Revenue Officer), Phil Constantinou (SVP of Cloud and Mobile Engineering), and John Dring (SVP of Hardware and Firmware Engineering).

BrightAI is accelerating growth with a major leadership expansion, appointing new executives to scale operations and drive deployment of its edge AI platform, Stateful. As part of this leadership team growth, BrightAI has surpassed $100 million in revenue and welcomed Gerald Choung as Chief Revenue Officer, alongside two senior engineering leaders: Phil Constantinou and John Dring. This marks a significant milestone in BrightAI’s evolution as a leading AI infrastructure company.

Full press release follows below.


Press Release

BrightAI Surpasses $100M in Revenue and Taps Microsoft, Evernote, and Intel Veterans as Chief Revenue Officer and SVPs of Engineering

  • BrightAI adds senior leaders across revenue, cloud, and hardware engineering to drive operational scale and accelerate deployment of its Stateful platform.
  • A new San Francisco headquarters will support West Coast expansion and continued hiring from leading companies across logistics, robotics, and enterprise technology.
  • With this leadership expansion, BrightAI transitions from core development to commercial scale, deepening market reach and preparing for expanded field deployment.

San Francisco, California, United States – WEBWIRE – June 5, 2025


BrightAI, the company bringing AI into the physical world to power smarter, more resilient infrastructure, today announced a major expansion of its leadership team as it surpasses $100 million in lifetime revenue and enters a new phase focused on commercial scale and platform deployment.

At the center of this momentum is the appointment of Gerald Choung as Chief Revenue Officer. Phil Constantinou has been appointed as SVP of Cloud and Mobile Engineering, and John Dring as SVP of Hardware and Firmware Engineering—two seasoned leaders focused on scaling BrightAI’s platform and operations. Their arrival builds on a leadership foundation anchored by CTO Kiran Bharwani, formerly of Rivian and Caterpillar, who leads the company’s technical vision and architecture.

Choung’s appointment signals BrightAI’s deep commitment to building the commercial and operational capacity required to meet accelerating demand. With more than two decades of experience building and leading revenue organizations across enterprise software, IoT, and infrastructure, Choung will lead all go-to-market functions—including sales, marketing, and partnerships—as BrightAI enters a new phase of growth and deployment. His background includes leadership roles at Microsoft, Qualcomm, ESET, and most recently, as CRO at Platform Science and ActiveState, where he consistently unlocked new markets, scaled high-performing teams, and delivered durable growth.

I joined BrightAI to tackle the operational challenges that have held essential industries back for decades,” said Gerald Choung, Chief Revenue Officer at BrightAI. “These sectors haven’t had the benefit of modern, field-ready technology—and BrightAI is uniquely positioned to change that by improving efficiency, increasing quality and resilience, and delivering long-term value at scale.

As BrightAI builds on this commercial foundation, its technical leadership continues to expand in lockstep. Constantinou and Dring bring complementary expertise in software, hardware, and systems engineering. At Evernote, Constantinou helped scale the platform to over 200 million users. He later led mobile and cloud efforts for biosensor platforms in health tech. At BrightAI, Constantinou will lead development of the mobile and cloud layers of Stateful, an AI platform that fuses edge sensors, autonomous robotics, and multimodal functional models to modernize infrastructure and bring real-time field intelligence to the edge. His focus will be on delivering intuitive tools that connect frontline teams to real-time, context-rich digital twins.

Dring complements this work with deep expertise in embedded systems and connected devices. With senior roles at Intel and VitalConnect, he has led architecture and product development across hardware and cloud. At Intel, he helped build one of the first WiMAX chipsets, and at VitalConnect, he oversaw development of the HealthPatch wearable system. As SVP of Engineering, he will lead hardware and systems engineering for BrightAI’s autonomous robotics and wearables, developing intelligent systems that enhance precision, safety, and operational uptime.

The world runs on physical systems—power lines, pipelines, equipment in the field—and they’ve been left behind by traditional software,” said Alex Hawkinson, Founder and CEO of BrightAI. “At BrightAI, we’re building a new class of AI that lives where the work happens. That takes a different caliber of leadership. Gerald knows how to scale with precision. Phil and John know how to build systems that bridge cloud and edge. Together with Kiran, they form the team that will take BrightAI from breakthrough to backbone.

BrightAI is also expanding its physical footprint, opening a new headquarters in San Francisco to support continued growth. The office will open next quarter and initially house nearly two dozen employees, with plans to hire more than 50 additional team members in the next year. These appointments and investments reflect BrightAI’s readiness for expanded field deployment, continued platform evolution, and deepening industry engagement.

BrightAI has also attracted top contributors from leading companies across technology, logistics, and robotics—including TensorIoT, Humane, Google, Roku, Canoo, Ware2Go, Frore System, AvaSure, Brain Corp, and Offworld.

The future of AI is physical—and we’re building the systems that keep the real world running,” said Golda Hartman, Chief People Officer at BrightAI. “BrightAI is bringing together top talent from software, infrastructure, and embedded systems to modernize the essential services the world depends on every day. This is a purpose-built team transforming how critical systems are designed, deployed, and sustained.


About BrightAI
BrightAI is transforming essential services with Physical AI—real-world intelligence that drives proactive, data-driven operations. Built on the Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect sensor data in real time, uncover hidden insights, and make smarter decisions. From predictive diagnostics and autonomous robotics to digital twins and AI-enabled workflows, BrightAI solutions serve industries including water, power, gas compression, pest control, HVAC, and manufacturing. By turning complex physical signals into actionable intelligence, BrightAI is redefining how essential services are delivered and sustained.


Original press release available on WEBWIRE.

Mar 27, 2025

Press Release: BrightAI and Latham Bring AI Innovation to the Pool Industry

Latham Measure Scanner

BrightAI and Latham, The Pool Company, have partnered to launch Measure by Latham Pools, an AI-powered scanning system that transforms how pool liners and covers are measured, quoted, and ordered. By eliminating manual tape measurements and reducing errors, Measure dramatically improves speed, accuracy, and customer satisfaction—setting a new benchmark for the pool industry.

Full press release follows below.


Press Release

BrightAI and Latham, The Pool Company, Partner to Bring AI-Powered Innovation to Pool Manufacturing

  • Measure by Latham Pools is powered by BrightAI’s technology to transform how pool liners and covers are measured, quoted, and ordered
  • AI-driven scanning eliminates manual measurement errors, accelerating order fulfillment and reducing production delays
  • The partnership brings automation and intelligence to pool manufacturing, enabling seamless ordering, faster installations, and improved customer satisfaction

San Francisco, California, United States – WEBWIRE – Thursday, March 27, 2025

BrightAI, a company bringing AI to the physical world to drive smarter, more efficient cities and industries, and Latham Group, Inc. (“Latham” or “the Company”) (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, have partnered to create Measure by Latham Pools, an AI-powered measurement technology that transforms how pool liners and covers are measured, manufactured, and installed.

BrightAI is redefining how industries interact with the physical world, replacing legacy manual processes with real-time AI-driven intelligence. By optimizing industrial infrastructure and streamlining manufacturing, BrightAI delivers efficiency at scale. Now, BrightAI is bringing that same innovation to pool manufacturing.

No two pools are exactly alike, making precise measurements essential to ensuring a perfect fit. Yet, for decades, builders have relied on manual tape measurements and hand-drawn sketches—a time and labor-intensive process vulnerable to errors. Even the smallest miscalculation can result in costly rework, production delays, and frustrated customers. With every pool having unique dimensions and structural features, builders and manufacturers often face back-and-forth verification, creating bottlenecks that slow down the entire order-to-installation process.

BrightAI and Latham share a vision to digitize this process, eliminating inefficiencies and bringing AI-driven precision to pool measurement and manufacturing. By leveraging BrightAI’s AI-powered measurement system, Measure ensures accuracy the first time, streamlining workflows and cutting production timelines. The Measure system consists of:

  • M1 Scanner equipped with lasers to capture precise pool dimensions and structural details in real time
  • An iPad Air® running the Measure app for real-time data processing
  • A tripod for stable, secure setup in the field

Once measurements are captured using laser scanning technology, the data is automatically uploaded to Latham’s Builder Management Portal, enabling real-time drawings, accuracy verification, and streamlined quote and order processing. The laser scanning technology reduces the need for two-person crews at a pool site, allowing builders to measure with a single technician and helping dealers process orders faster—cutting manufacturing timelines from weeks to days.

Our partnership with Latham is a perfect example of how AI can transform industries that have long relied on manual processes,” said Alex Hawkinson, Founder and CEO of BrightAI.
“By integrating our AI, Latham has been able to digitize the pool industry and replace manual processes with real-time precision. Fewer mistakes result in fewer remakes, accelerating production and improving overall efficiency. This is exactly what BrightAI was built for—bringing AI into the physical world to solve complex industry challenges and drive real business impact.

The system has already delivered significant performance improvements, making pool manufacturing faster, more precise, and more scalable:

  • 5x Faster Turnaround Times: AI automation reduces measurement time from days to minutes, improving workflow efficiency
  • Increased Accuracy & Fewer Errors: AI-driven precision eliminates costly rework and delays
  • Lower Labor Costs & Higher Productivity: Builders can measure with a single technician, rather than relying on highly paid, specialized crews
  • Seamless Manufacturing & Ordering Integration: Pool liners and covers are produced faster and more accurately, ensuring on-time delivery and installation

Beyond an efficiency upgrade, this is a category-defining transformation for the pool industry,” said Scott Rajeski, President and CEO of Latham Pool.
“With BrightAI’s technology, we’re digitizing a process that has remained manual for decades—bringing speed, accuracy, and automation to pool manufacturing. We see a future where pool technicians no longer need a measuring tape at the job site.

Latham plans to scale its AI-powered measurement technology across operations, modernizing the pool measurement process on an industry-wide scale. This expansion aims to set a new benchmark for precision, efficiency, and customer satisfaction in the pool industry.

For more information about BrightAI, please visit https://www.bright.ai.


About BrightAI

BrightAI is transforming essential services with Physical AI, enabling proactive, AI-powered operations. Built on our Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect data in real time, uncovering hidden insights and enabling smarter, faster decision-making. Stateful integrates multimodal data from sensors, wearables, and autonomous systems to deliver predictive diagnostics, automated workflows, and intelligent operational support.

Our solutions serve industries such as water, power, gas compression, pest control, HVAC, and manufacturing—helping service providers and asset owners boost efficiency, minimize downtime, and anticipate emerging challenges. By transforming complex data into actionable intelligence, BrightAI is redefining how essential services are delivered and evolved.


About Latham Group, Inc.

Latham Group, Inc. [NASDAQ: SWIM], headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform of over 2,000 employees across 30 facilities.


Original press release available on WEBWIRE.

Mar 14, 2025

Podcast: Alex Hawkinson on Tech Seeking Human

Alex Hawkinson on Tech Seeking Human podcast - discusses modernizing infrastructure with AI.

BrightAI CEO and Founder Alex Hawkinson recently joined the Tech Seeking Human podcast to discuss how AI, IoT, and automation are modernizing infrastructure with AI. The episode explores how these technologies are transforming legacy systems across sectors like utilities, water, and manufacturing.

Alex shares how building SmartThings shaped his vision for BrightAI. That same vision is now helping companies modernize field operations with real-time intelligence, predictive analytics, and autonomous systems.

He explains how BrightAI’s platform helps companies:

  • Detect and resolve issues before failures occur
  • Boost workforce productivity and reduce manual processes
  • Shift from reactive maintenance to proactive, AI-powered operations

If you’re interested in infrastructure technology, AI in the field, or scaling operations, this episode is a must-watch.

🔗 Watch the full episode

Mar 12, 2025

BrightAI CEO Alex Hawkinson on SXSW Panel: Modernizing Dirty Jobs to Tackle Climate Change

Alex Hawkinson on a SXSW panel discussing AI in physical industries

BrightAI CEO and Founder Alex Hawkinson recently joined the “Dirty Jobs and a Warming Planet” panel at SXSW. He spoke alongside leaders in tech and sustainability to explore how AI in physical industries can address climate change and modernize critical infrastructure.

Alex highlighted the untapped potential of field operations in sectors like power, water, and HVAC. These industries make up 85% of the global economy. He explained how BrightAI equips field teams with real-time insights to improve decision-making, increase productivity, and build more sustainable systems.

A standout moment came when Alex asked:

If you could understand the state of the world in real-time—like a digital twin of the physical world—what would that unlock for you?

🎧 Listen to the full panel discussion here

Mar 4, 2025

Media: BrightAI CEO Alex Hawkinson on Physical AI and Infrastructure Innovation (Unite.AI)

laptop with someone looking at Unite.AI interview featuring Alex Hawkinson.

How do you rethink infrastructure from the ground up?

For BrightAI CEO and Founder Alex Hawkinson, it started with a realization: the same intelligence that revolutionized smart homes could do far more than automate living spaces—it could transform the physical world.

In a recent interview with Unite.AI editor Antoine Tardif, Alex shares his journey from founding SmartThings to leading BrightAI, the emergence of Physical AI, and the urgent need for industries like water, power, and transportation to shift from reactive maintenance to proactive operations.

💡 Key takeaway: Infrastructure industries don’t suffer from a lack of data—they lack the tools to make it actionable for the people on the ground.

Read the full interview on Unite.AI