Feb 13, 2025

Press Release: BrightAI and Pelsis Expand AI-Powered Pest Control for Food & Pharma

A person holds a smartphone showing an industrial app interface in a modern laboratory. The lab contains large machines and industrial equipment. A window on the right allows natural light to enter, enhancing the clean and organized setting. This depicts AI-powered pest control.

BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the world’s largest manufacturer and distributor of pest control solutions, are expanding their collaboration to roll out the next generation of AI-powered pest management solutions for the food and pharmaceutical industries.

Building on the success of an initial pilot with Cobra LED insect light traps, Pelsis Digital Gen 2 will now be deployed in Halo and Flytrap product lines, further automating pest control across more facilities. Powered by BrightAI’s Stateful OS, these smart traps feature high-resolution color cameras for sharper image quality, enabling species identification and day-one detection—preventing outbreaks, reducing pesticide use, and helping facilities meet strict safety standards. With up to 69% energy savings, these solutions set a new benchmark for efficiency in commercial pest management.

Full press release follows below.


Press Release

BrightAI Expands Partnership with Pelsis to Bring AI-Driven Pest Control Solutions to Food and Pharma Production

  • The system integrates high-resolution sensors, cameras, and multimodal AI for real-time monitoring, enabling species identification and data-driven pest management strategies based on captured data
  • After a successful pilot phase, Pelsis will expand its digital product offerings featuring BrightAI’s technology and enter new markets across the globe
  • The partnership combines BrightAI’s AI platform with Pelsis’ expertise in pest control, offering a solution for regulated industries

San Francisco, California, United States – WEBWIRE – Thursday, February 13, 2025

BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the largest global manufacturer and distributor of pest control solutions, are advancing their collaboration with the rollout of more AI-powered pest management solutions for the food and pharmaceutical industries.

Initially, the Pelsis Digital platform, developed in collaboration with BrightAI, was available in the popular Cobra LED insect light traps as part of a pilot program. Following the success of that pilot, Pelsis Digital Gen 2 technology will now be deployed in the Halo and Flytrap product lines, further automating and optimizing pest control across a broader range of facilities.

BrightAI brings the power of AI to the physical world, solving complex real-world challenges like aging energy infrastructure, faulty HVAC systems, and damaged water pipes. Now, BrightAI is applying its technology to bring innovation to pest control.

For food and pharmaceutical facilities, pest control is more than an operational concern—it is essential to maintaining safety, preventing contamination, and complying with stringent regulatory standards. Even a small pest outbreak may result in reputational damage and can be a multimillion-dollar disaster waiting to happen, as contamination can trigger FDA inspections, production shutdowns, and supply chain chaos.

Traditional pest control methods rely on manual inspections, often requiring technicians to access elevated areas to check insect light traps. This process can be disruptive, leading to downtime, posing health and safety risks, and sometimes missing early signs of infestation. As a result, potential issues may go undetected until they become more severe.

According to the British Pest Control Association, it is estimated that up to 40% of the pest control workforce could retire within the next decade, putting pressure on the labor market and creating an urgent need for more efficient, technology-driven solutions to attract new talent and ensure continuity.

BrightAI and Pelsis joined forces to introduce smart, AI-driven solutions that shift the strategy from reactive to proactive. Powered by BrightAI’s Stateful OS technology, the platform operates on a simple yet effective cycle:


Monitor

Pelsis’ digital insect light traps are equipped with BrightAI’s cameras and sensors to provide 24/7, real-time monitoring, alerting operators to potential infestations before they escalate.

Diagnose

The data captured trains advanced AI models that identify pest species and trends, allowing for tailored treatment plans—for example, using different remediation strategies for fruit flies versus drain flies.

Act

Actionable insights guide technicians to specific hotspots, allowing them to act on day one of detection, prevent outbreaks, reduce pesticide use, and keep food and pharmaceutical production running smoothly.


All of the data is collected in a web portal—a centralized platform for tracking pest trends, generating reports, and ensuring audit readiness across multiple sites. With this portal, pest control technicians or site managers can log in and see any glue board in any factory across the globe.

The system also provides a mobile app that guides field technicians to specific glue boards and areas requiring intervention, optimizing response times to identify growing infestations before they become a problem.

“Pest control in food and pharma is about more than managing nuisances—it’s about safeguarding supply chains and protecting public health,” said Alex Hawkinson, Founder and CEO of BrightAI. “The stakes are incredibly high in these industries, where a few pests can trigger disastrous consequences. This expansion will put our AI-powered light trap product in more factories, enabling more businesses to take a proactive stance.”

Pelsis Digital has already been deployed in several large-scale food and beverage manufacturing facilities and high-street grocery retailers across the US, UK, and Europe. Its adoption shows its value in ensuring compliance with strict hygiene and safety standards. Additional benefits include more accurate audit data, fewer routine visits, reduced pesticide use, and improved safety for field technicians.

The Pelsis Digital Halo product includes a new high-definition color camera, which provides improved image quality and makes it easier to identify pest species on the glue board. Along with the Cobra line, it’s designed specifically for commercial environments, using LED light source technology that delivers up to 69% energy savings.

“The feedback from food and pharmaceutical facilities has been overwhelmingly positive,” said Claire Larcombe, Global Portfolio Director of Pelsis. “Customers are seeing the immediate value in reducing operational risks and preventing costly downtime. This technology doesn’t just solve problems—it stops them before they start, and we’re eager to see how it continues to elevate safety and efficiency in these critical industries.”

BrightAI and Pelsis are committed to close collaboration, enhancing their solutions based on customer feedback and continuously introducing improved features. Pelsis plans to expand the availability of its Pelsis Digital products to new markets in the Nordics, the Middle East, and Asia, further broadening its global reach.

For more information about BrightAI, please visit https://www.bright.ai.


About BrightAI

BrightAI is a category-defining infrastructure AI company transforming global infrastructure from reactive to proactive management. With its Stateful OS platform, BrightAI enables organizations to gather real-time data, visualize infrastructure conditions, and improve decision-making. BrightAI serves critical sectors including water, power, gas, pest control, HVAC, and more—helping cities and industries operate more safely and sustainably.

About Pelsis

Pelsis is the world’s leading manufacturer and provider of products and solutions to the global pest control and garden care industry. With 650 employees across 16 global sites and customers in over 80 countries, Pelsis develops sustainable, innovative solutions that protect public health and work in harmony with nature.


Original press release available on WEBWIRE.

Dec 18, 2023

BrightAI and Pelsis Launch Next-Gen AI Flylights Revolutionizing Pest Control

BAI Blog PelsisxBrightAI NEWSITE

BrightAI and Pelsis joined forces in a multi-year partnership to infuse artificial intelligence into Pelsis’s highly successful flylight product lines, beginning with the popular Cobra LED model previewed in October 2023 at PestWorld in Honolulu, Hawaii. This launch represents a giant leap forward for intelligent pest control, especially for pest control operator sustainability and food & pharmaceutical safety. Powered by BrightAI’s infrastructure AI platform, the new AI flylights have advanced multimodal AI models for automated insect counting, size classification, real-time alerts, and audit analytics. 

BrightAI, a trailblazing Infrastructure AI platform innovator, launched its strategic partnership with Pelsis, leading global pest control manufacturer and distributor, at the PestWorld conference. This partnership debuts the next-gen flying insect monitoring technology, combining the market leading Cobra LED insect flylight with automated insect counting and size classification insights through Pelsis’s intelligent pest platform powered by BrightAI’s “virtual master tech” platform. The fusion of cutting-edge AI technology and industry expertise promises to redefine the way we approach pest management, emphasizing early detection, real-time monitoring, and a proactive, sustainable strategy towards less chemical usage. Stay tuned as we usher in a new era in intelligent pest control.

A New Era in AI-Powered Pest Control

“Our partnership with Pelsis marks a significant turning point in the world of pest control. Traditionally, insect monitoring is a manual process, demanding valuable time and effort. Technicians climb up ladders and manually inspect from 25-250 flylights at each site, tallying the number of insects and assessing glueboard conditions. However, with routine service visits, often the discoveries come too late, resulting in costly infestations, factory shutdowns and increased chemical usage”, explained Nancy Li, EVP Growth & Strategy at BrightAI. “Pelsis Digital brings AI into the mix, transforming this process, reducing safety risks in the food and pharmaceutical industries, minimizing damage to brand reputation, and empowering pest management professionals to provide a more efficient, data-driven service.”

24/7 Pest Monitoring with Virtual Master Tech 

Imagine having a virtual master technician at every food and pharma location, tirelessly working around the clock. The new AI insect flylight does just that. It acts as an ever-vigilant monitor, sending alerts when insect counts hit a customizable threshold. This not only gives customers peace of mind but also allows pest management professionals to intervene early, preventing pest activity from turning into full-blown infestations.

  • Leading Flylight Product, Upgraded with AI: Equipped with a high-res camera and AI sensors, this flylight provides 24/7 real-time monitoring of flying insect activity. Routine insect counting truck rolls become a thing of the past, as notifications guide technicians to the exact time and place for glue board checks. 
  • Better-than-Human AI Models: The new AI flylights incorporate advanced multimodal AI models with extensive training and testing and proven to perform better-than-human  automatic insect counting and size classification, which provides a good signal for potential root causes and remediations. BrightAI’s advanced multimodal AI technology delivers time-sequenced algorithms to increase counting accuracy particularly on crowded glue boards. 
  • Early Infestation Detection & Proactive Service Alerts: The Pelsis Digital mobile app and online portal, included with the monitoring subscription, provide real-time reporting of flying insect activity while delivering insect count and size categorization, UV source replacement analysis, and temperature and humidity monitoring. 
  • Digital Audit Reporting & Analytics: The Pelsis Digital portal provides immediate and accurate data for trend analysis and auditing needs, effectively reducing the amount of paperwork. The data can seamlessly integrate into existing pest management systems through Pelsis Integration APIs.

The Future of Pest Control

Commenting on the new product launch in their recent press releaseAlex Ashmore, Pelsis Group CEO, said: “We’re delighted to showcase Pelsis’ commitment to driving new standards in pest management best practice, by launching our market leading digital insect light trap. The benefits of this intelligent product fit squarely within Pelsis’ vision to help move the sector to a more sustainable way of working alongside nature and our environment, while protecting public health.”

About Pelsis

Pelsis’ vision is to develop sustainable and innovative solutions, providing peace of mind and protecting public health, while working in harmony with nature. Their leading commercial and retail brands deliver innovative pest management and garden care products to a global customer base of more than 4,500. Pelsis employs more than 650 people across 14 sites in the UK, mainland Europe, USA and India, and their international team offers customer service, sales, technical and account support in more than 14 languages. 
To learn more about Pelsis, visit pelsis.com.

About BrightAI

BrightAI is transforming essential services with Physical AI, enabling proactive, AI-powered operations. Built on our Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect data in real time, uncovering hidden insights and enabling smarter, faster decision-making. Stateful integrates multimodal data from sensors, wearables, and autonomous systems to deliver predictive diagnostics, automated workflows, and intelligent operational support. Our solutions serve industries such as water, power, gas compression, pest control, HVAC, and manufacturing—helping service providers and asset owners boost efficiency, minimize downtime, and anticipate emerging challenges. By transforming complex data into actionable intelligence, BrightAI is redefining how essential services are delivered and evolved.