BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the world’s largest manufacturer and distributor of pest control solutions, are expanding their collaboration to roll out the next generation of AI-powered pest management solutions for the food and pharmaceutical industries.
Building on the success of an initial pilot with Cobra LED insect light traps, Pelsis Digital Gen 2 will now be deployed in Halo and Flytrap product lines, further automating pest control across more facilities. Powered by BrightAI’s Stateful OS, these smart traps feature high-resolution color cameras for sharper image quality, enabling species identification and day-one detection—preventing outbreaks, reducing pesticide use, and helping facilities meet strict safety standards. With up to 69% energy savings, these solutions set a new benchmark for efficiency in commercial pest management.
Full press release follows below.
Press Release
BrightAI Expands Partnership with Pelsis to Bring AI-Driven Pest Control Solutions to Food and Pharma Production
- The system integrates high-resolution sensors, cameras, and multimodal AI for real-time monitoring, enabling species identification and data-driven pest management strategies based on captured data
- After a successful pilot phase, Pelsis will expand its digital product offerings featuring BrightAI’s technology and enter new markets across the globe
- The partnership combines BrightAI’s AI platform with Pelsis’ expertise in pest control, offering a solution for regulated industries
San Francisco, California, United States – WEBWIRE – Thursday, February 13, 2025
BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the largest global manufacturer and distributor of pest control solutions, are advancing their collaboration with the rollout of more AI-powered pest management solutions for the food and pharmaceutical industries.
Initially, the Pelsis Digital platform, developed in collaboration with BrightAI, was available in the popular Cobra LED insect light traps as part of a pilot program. Following the success of that pilot, Pelsis Digital Gen 2 technology will now be deployed in the Halo and Flytrap product lines, further automating and optimizing pest control across a broader range of facilities.
BrightAI brings the power of AI to the physical world, solving complex real-world challenges like aging energy infrastructure, faulty HVAC systems, and damaged water pipes. Now, BrightAI is applying its technology to bring innovation to pest control.
For food and pharmaceutical facilities, pest control is more than an operational concern—it is essential to maintaining safety, preventing contamination, and complying with stringent regulatory standards. Even a small pest outbreak may result in reputational damage and can be a multimillion-dollar disaster waiting to happen, as contamination can trigger FDA inspections, production shutdowns, and supply chain chaos.
Traditional pest control methods rely on manual inspections, often requiring technicians to access elevated areas to check insect light traps. This process can be disruptive, leading to downtime, posing health and safety risks, and sometimes missing early signs of infestation. As a result, potential issues may go undetected until they become more severe.
According to the British Pest Control Association, it is estimated that up to 40% of the pest control workforce could retire within the next decade, putting pressure on the labor market and creating an urgent need for more efficient, technology-driven solutions to attract new talent and ensure continuity.
BrightAI and Pelsis joined forces to introduce smart, AI-driven solutions that shift the strategy from reactive to proactive. Powered by BrightAI’s Stateful OS technology, the platform operates on a simple yet effective cycle:
Monitor
Pelsis’ digital insect light traps are equipped with BrightAI’s cameras and sensors to provide 24/7, real-time monitoring, alerting operators to potential infestations before they escalate.
Diagnose
The data captured trains advanced AI models that identify pest species and trends, allowing for tailored treatment plans—for example, using different remediation strategies for fruit flies versus drain flies.
Act
Actionable insights guide technicians to specific hotspots, allowing them to act on day one of detection, prevent outbreaks, reduce pesticide use, and keep food and pharmaceutical production running smoothly.
All of the data is collected in a web portal—a centralized platform for tracking pest trends, generating reports, and ensuring audit readiness across multiple sites. With this portal, pest control technicians or site managers can log in and see any glue board in any factory across the globe.
The system also provides a mobile app that guides field technicians to specific glue boards and areas requiring intervention, optimizing response times to identify growing infestations before they become a problem.
“Pest control in food and pharma is about more than managing nuisances—it’s about safeguarding supply chains and protecting public health,” said Alex Hawkinson, Founder and CEO of BrightAI. “The stakes are incredibly high in these industries, where a few pests can trigger disastrous consequences. This expansion will put our AI-powered light trap product in more factories, enabling more businesses to take a proactive stance.”
Pelsis Digital has already been deployed in several large-scale food and beverage manufacturing facilities and high-street grocery retailers across the US, UK, and Europe. Its adoption shows its value in ensuring compliance with strict hygiene and safety standards. Additional benefits include more accurate audit data, fewer routine visits, reduced pesticide use, and improved safety for field technicians.
The Pelsis Digital Halo product includes a new high-definition color camera, which provides improved image quality and makes it easier to identify pest species on the glue board. Along with the Cobra line, it’s designed specifically for commercial environments, using LED light source technology that delivers up to 69% energy savings.
“The feedback from food and pharmaceutical facilities has been overwhelmingly positive,” said Claire Larcombe, Global Portfolio Director of Pelsis. “Customers are seeing the immediate value in reducing operational risks and preventing costly downtime. This technology doesn’t just solve problems—it stops them before they start, and we’re eager to see how it continues to elevate safety and efficiency in these critical industries.”
BrightAI and Pelsis are committed to close collaboration, enhancing their solutions based on customer feedback and continuously introducing improved features. Pelsis plans to expand the availability of its Pelsis Digital products to new markets in the Nordics, the Middle East, and Asia, further broadening its global reach.
For more information about BrightAI, please visit https://www.bright.ai.
About BrightAI
BrightAI is a category-defining infrastructure AI company transforming global infrastructure from reactive to proactive management. With its Stateful OS platform, BrightAI enables organizations to gather real-time data, visualize infrastructure conditions, and improve decision-making. BrightAI serves critical sectors including water, power, gas, pest control, HVAC, and more—helping cities and industries operate more safely and sustainably.
About Pelsis
Pelsis is the world’s leading manufacturer and provider of products and solutions to the global pest control and garden care industry. With 650 employees across 16 global sites and customers in over 80 countries, Pelsis develops sustainable, innovative solutions that protect public health and work in harmony with nature.
Original press release available on WEBWIRE.
