Cookie Policy
Effective date: May 22, 2026
Last updated: May 22, 2026
What does this cookie policy cover?
This Cookie Policy explains how BrightAI, Inc. (“BrightAI”, “we”, “us” or “our”) uses cookies and other similar technologies on our services (including as applicable, our website, platforms, mobile applications, marketing activities) that link to this Cookie Policy (the “Service”), as well as in our emails. It also outlines your choices around managing these cookies and similar technologies.
Please refer to our Privacy Policy (bright.ai/privacy-policy) for more information on our privacy practices.
Managing your preferences
Before we dive into the details – if you are just looking to manage your preferences on our Services relating to cookies and similar technologies (including opting-out), you can do so at any time through our Cookie Preference Centre here: https://bright.ai/cookie-policy/
If you do not accept our cookies, you may experience some inconvenience in your use of our Services. For example, we may not be able to recognize your device and you may need to log in every time you visit our Services.
If you want to find out more about cookies and similar technologies on our Services and emails, please keep reading.
What types of tracking technologies does BrightAI use?
We may use any or all of the following “technologies” on our Services and in our emails:
Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”:
- Session cookies are cookies that disappear from your device or browser when you close your browser.
- Persistent cookies stay on your device even after you close your browser.
Please note that both BrightAI and third-party service providers may set cookies via our Services – these ‘third party cookies’ are set by domains other than those we control and may recognize your device across different websites.
Pixel tags:
- A pixel tag is a single pixel, transparent GIF image with a unique identifier that can recognize certain types of data on your device (similar to how cookies do). They are used to operate and improve the Services and our email practices, including to help deliver cookies, count visits and understand usage and email campaign effectiveness or that a transaction was completed.
- For example, we may put pixel tags on emails to understand how you interact with that email – such as whether you opened the email, whether you forwarded it, whether you clicked on a link in the email that directed you to our Service etc – these pixels may collect the time, location and operating system of the device you use to read the email.
Session replay technologies
Session replay technologies, such as those provided by third parties that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements and scrolls during those sessions. These replays help us diagnose usability problems and identify areas for improvement.
Other similar technologies:
We may also use other tracking technologies, such as mobile advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy.
So, when we refer to cookies and “similar technologies” in this Cookie Policy, such reference includes reference to the pixel tags discussed above, HTML5 local storage / local shared objects and other equivalent tracking technologies.
Why do we use cookies and similar technologies?
The purposes for which we use technologies may fall into one of the following categories:
- Necessary technologies: these technologies are essential in order to enable our Services to provide the function you have requested, such as by helping to ensure that the content of a page loads quickly and effectively.
- Functionality technologies: these technologies allow us to provide enhanced personalisation and functionality, such as tailoring content to you, remembering your choices and preferences on the Services (e.g. language, text size, etc.) or remembering search parameters.
- Analytics technologies: these technologies collect information on how users interact with our Services and enable us to improve how it operates and our business more widely. In particular, for more details about how Google uses data in the context of Google Analytics, please see here: www.google.com/policies/privacy/partners/.
- Advertising technologies: these technologies are deployed on the Services and collect information about your browsing habits in order to provide advertising which is more relevant to you and your interests – for example, they remember the websites you have visited and share that information with other parties such as advertising technology service providers
A full list of the technologies we use can be found in the section titled: Details of Cookies and Similar Technologies.
How can you manage your consent?
You can control or limit how cookies and similar technologies used by taking the following steps:
- Browser settings. Changing your internet web browser settings to block third-party cookies.
- Privacy browsers/plug-ins. Using privacy browsers and/or ad blocking browser plug-ins that let you block tracking technologies.
- Platform settings. Some platforms offer opt-out features that let you opt-out of use of your information for interest-based advertising. You may be able to exercise that option for Google and Facebook at the following websites:
- Google: https://adssettings.google.com
- Facebook: https://www.facebook.com/about/ads
- Ad Industry Tools. Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
- Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
- Digital Advertising Alliance: https://optout.aboutads.info.
- AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
- Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
- Cookie preference center. Managing your preferences on our Services (including by opting-out) at any time by using our Cookie Preference Center.
- Blocking pixel tags. Pixel tags in emails can typically be blocked by default by configuring your preferences in your email to block external images or setting it to show “plain text only” emails.
You will need to apply these advertising-related opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes. We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.
For more information about cookies, including about the cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Also, to learn more about targeting and advertising cookies and your choices more widely, you can go to the Network Advertising Initiative, the Digital Advertising Alliance’s Consumer Choice, or if you are in Europe, Your Online Choices. Finally, if you do not accept certain non-essential cookies and similar technologies, you may experience some inconvenience in your use of our Services. For example, we may not be able to recognise your device and you may need to log in every time you visit our Services.
Details of Cookies and Similar Technologies
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| player | 1 year | Vimeo uses this cookie to save the user’s preferences when playing embedded videos from Vimeo. |
| Hubspot Collected Forms | 1 | Purpose and function:Non-HubSpot Form Capture: IBecuase we use Hubspot forms on our website, this endpoint collects data from forms that exist outside the HubSpot CMS and records them into our HubSpot CRM. How it Works: The collectedforms.js script (associated with this domain) detects <form> tags on this website and sends the submission data to HubSpot, allowing for a “set-it-and-forget-it” lead collection process.Data Gathering: It is used to pull information from external website forms, helping to populate your HubSpot database with leads without needing to manually build every form within the HubSpot editor. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| vuid | 1 year 1 month 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
| Hubspot CTAs | 1 year | This is a subdomain used by HubSpot to serve and track Calls-to-Action (CTAs), specifically for accounts located in the North America 2 (NA2) data region. It is not a phishing site, but a legitimate part of the HubSpot infrastructure designed to deliver button, banner, or pop-up CTA assets to websites and track engagement metrics like views and clicks. |
| Google Analytics Region | 1 year | Purpose: It is a dedicated endpoint for collecting measurement data, often used when stricter data residency or performance requirements are needed in specific regions like the EU. Function: It serves as a collection point for GA4, where data is received, potentially processed for location information, and then forwarded. Security: Data sent to this domain is sent over an encrypted HTTPS connection. |
| Hubspot tracking | 1 year | Referral source tracking |
| _hstc* | 1 year | Hubspot session timing |
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| _cfuvid | session | Here is a breakdown of what _cfuvid does:Distinguishes Individual Users: It allows the Cloudflare Web Application Firewall (WAF) to differentiate between unique users who share the same IP address (such as users behind a NAT, proxy, or in an office).Enforces Rate Limits: By identifying unique visitors, Cloudflare can accurately apply rate-limiting rules, preventing a single, abusive IP from crashing a site, while allowing legitimate traffic from that same IP to continue. Enhances Security (Bot Protection): It helps ensure secure delivery of HubSpot content and forms, protecting against bots and malicious activity. Session-Based: The _cfuvid cookie generally expires at the end of the user’s session. Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| sync_active | Never Expires | This cookie is set by Vimeo and contains data on the visitor’s video-content preferences, so that the website remembers parameters such as preferred volume or video quality. |
| Vimeo Vendor Module | 1 year | Key functions of vimeocdn.com include:Global Video Delivery: Delivers video content quickly by caching data on servers close to the user. High-Quality Streaming: Ensures smooth playback of high-definition and 4K, ad-free, and branded video content. Reliable Hosting: Supports embedded videos on external websites, portfolio showcases, and live events.Performance Optimization: Reduces latency and buffering for a better viewing experienceIt is primarily used by Vimeo to deliver its video hosting services to users, including creators, businesses, and enterprise organizations. |
| Vimeo Akamai Content Delivery Tool | 1 year | A content delivery hostname used by Vimeo and powered by the Akamai content delivery network. It serves adaptive-bitrate video content (VOD). Function: It hosts the actual video segments (files) for streaming on various websites that embed Vimeo content. “Adaptive”: Ensures the best quality video is played based on the user’s connection speed, changing quality automatically. “ak” (Akamai): Indicates the content is delivered via Akamai, a large CDN used by Vimeo to improve video loading times. |
| _cfuvid | 1 year | This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies. |
| _cf_bm | 1 year | This cookie is set by HubSpot’s CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies. |
Changes to this Cookie Policy
Information about this cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.
Questions?
If you have any questions about this Cookie Policy, please contact us by email at privacy@bright.ai.