Mar 27, 2025

Press Release: BrightAI and Latham Bring AI Innovation to the Pool Industry

Latham Measure Scanner

BrightAI and Latham, The Pool Company, have partnered to launch Measure by Latham Pools, an AI-powered scanning system that transforms how pool liners and covers are measured, quoted, and ordered. By eliminating manual tape measurements and reducing errors, Measure dramatically improves speed, accuracy, and customer satisfaction—setting a new benchmark for the pool industry.

Full press release follows below.


Press Release

BrightAI and Latham, The Pool Company, Partner to Bring AI-Powered Innovation to Pool Manufacturing

  • Measure by Latham Pools is powered by BrightAI’s technology to transform how pool liners and covers are measured, quoted, and ordered
  • AI-driven scanning eliminates manual measurement errors, accelerating order fulfillment and reducing production delays
  • The partnership brings automation and intelligence to pool manufacturing, enabling seamless ordering, faster installations, and improved customer satisfaction

San Francisco, California, United States – WEBWIRE – Thursday, March 27, 2025

BrightAI, a company bringing AI to the physical world to drive smarter, more efficient cities and industries, and Latham Group, Inc. (“Latham” or “the Company”) (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, have partnered to create Measure by Latham Pools, an AI-powered measurement technology that transforms how pool liners and covers are measured, manufactured, and installed.

BrightAI is redefining how industries interact with the physical world, replacing legacy manual processes with real-time AI-driven intelligence. By optimizing industrial infrastructure and streamlining manufacturing, BrightAI delivers efficiency at scale. Now, BrightAI is bringing that same innovation to pool manufacturing.

No two pools are exactly alike, making precise measurements essential to ensuring a perfect fit. Yet, for decades, builders have relied on manual tape measurements and hand-drawn sketches—a time and labor-intensive process vulnerable to errors. Even the smallest miscalculation can result in costly rework, production delays, and frustrated customers. With every pool having unique dimensions and structural features, builders and manufacturers often face back-and-forth verification, creating bottlenecks that slow down the entire order-to-installation process.

BrightAI and Latham share a vision to digitize this process, eliminating inefficiencies and bringing AI-driven precision to pool measurement and manufacturing. By leveraging BrightAI’s AI-powered measurement system, Measure ensures accuracy the first time, streamlining workflows and cutting production timelines. The Measure system consists of:

  • M1 Scanner equipped with lasers to capture precise pool dimensions and structural details in real time
  • An iPad Air® running the Measure app for real-time data processing
  • A tripod for stable, secure setup in the field

Once measurements are captured using laser scanning technology, the data is automatically uploaded to Latham’s Builder Management Portal, enabling real-time drawings, accuracy verification, and streamlined quote and order processing. The laser scanning technology reduces the need for two-person crews at a pool site, allowing builders to measure with a single technician and helping dealers process orders faster—cutting manufacturing timelines from weeks to days.

Our partnership with Latham is a perfect example of how AI can transform industries that have long relied on manual processes,” said Alex Hawkinson, Founder and CEO of BrightAI.
“By integrating our AI, Latham has been able to digitize the pool industry and replace manual processes with real-time precision. Fewer mistakes result in fewer remakes, accelerating production and improving overall efficiency. This is exactly what BrightAI was built for—bringing AI into the physical world to solve complex industry challenges and drive real business impact.

The system has already delivered significant performance improvements, making pool manufacturing faster, more precise, and more scalable:

  • 5x Faster Turnaround Times: AI automation reduces measurement time from days to minutes, improving workflow efficiency
  • Increased Accuracy & Fewer Errors: AI-driven precision eliminates costly rework and delays
  • Lower Labor Costs & Higher Productivity: Builders can measure with a single technician, rather than relying on highly paid, specialized crews
  • Seamless Manufacturing & Ordering Integration: Pool liners and covers are produced faster and more accurately, ensuring on-time delivery and installation

Beyond an efficiency upgrade, this is a category-defining transformation for the pool industry,” said Scott Rajeski, President and CEO of Latham Pool.
“With BrightAI’s technology, we’re digitizing a process that has remained manual for decades—bringing speed, accuracy, and automation to pool manufacturing. We see a future where pool technicians no longer need a measuring tape at the job site.

Latham plans to scale its AI-powered measurement technology across operations, modernizing the pool measurement process on an industry-wide scale. This expansion aims to set a new benchmark for precision, efficiency, and customer satisfaction in the pool industry.

For more information about BrightAI, please visit https://www.bright.ai.


About BrightAI

BrightAI is transforming essential services with Physical AI, enabling proactive, AI-powered operations. Built on our Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect data in real time, uncovering hidden insights and enabling smarter, faster decision-making. Stateful integrates multimodal data from sensors, wearables, and autonomous systems to deliver predictive diagnostics, automated workflows, and intelligent operational support.

Our solutions serve industries such as water, power, gas compression, pest control, HVAC, and manufacturing—helping service providers and asset owners boost efficiency, minimize downtime, and anticipate emerging challenges. By transforming complex data into actionable intelligence, BrightAI is redefining how essential services are delivered and evolved.


About Latham Group, Inc.

Latham Group, Inc. [NASDAQ: SWIM], headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform of over 2,000 employees across 30 facilities.


Original press release available on WEBWIRE.

Feb 13, 2025

Press Release: BrightAI and Pelsis Expand AI-Powered Pest Control for Food & Pharma

A person holds a smartphone showing an industrial app interface in a modern laboratory. The lab contains large machines and industrial equipment. A window on the right allows natural light to enter, enhancing the clean and organized setting. This depicts AI-powered pest control.

BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the world’s largest manufacturer and distributor of pest control solutions, are expanding their collaboration to roll out the next generation of AI-powered pest management solutions for the food and pharmaceutical industries.

Building on the success of an initial pilot with Cobra LED insect light traps, Pelsis Digital Gen 2 will now be deployed in Halo and Flytrap product lines, further automating pest control across more facilities. Powered by BrightAI’s Stateful OS, these smart traps feature high-resolution color cameras for sharper image quality, enabling species identification and day-one detection—preventing outbreaks, reducing pesticide use, and helping facilities meet strict safety standards. With up to 69% energy savings, these solutions set a new benchmark for efficiency in commercial pest management.

Full press release follows below.


Press Release

BrightAI Expands Partnership with Pelsis to Bring AI-Driven Pest Control Solutions to Food and Pharma Production

  • The system integrates high-resolution sensors, cameras, and multimodal AI for real-time monitoring, enabling species identification and data-driven pest management strategies based on captured data
  • After a successful pilot phase, Pelsis will expand its digital product offerings featuring BrightAI’s technology and enter new markets across the globe
  • The partnership combines BrightAI’s AI platform with Pelsis’ expertise in pest control, offering a solution for regulated industries

San Francisco, California, United States – WEBWIRE – Thursday, February 13, 2025

BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the largest global manufacturer and distributor of pest control solutions, are advancing their collaboration with the rollout of more AI-powered pest management solutions for the food and pharmaceutical industries.

Initially, the Pelsis Digital platform, developed in collaboration with BrightAI, was available in the popular Cobra LED insect light traps as part of a pilot program. Following the success of that pilot, Pelsis Digital Gen 2 technology will now be deployed in the Halo and Flytrap product lines, further automating and optimizing pest control across a broader range of facilities.

BrightAI brings the power of AI to the physical world, solving complex real-world challenges like aging energy infrastructure, faulty HVAC systems, and damaged water pipes. Now, BrightAI is applying its technology to bring innovation to pest control.

For food and pharmaceutical facilities, pest control is more than an operational concern—it is essential to maintaining safety, preventing contamination, and complying with stringent regulatory standards. Even a small pest outbreak may result in reputational damage and can be a multimillion-dollar disaster waiting to happen, as contamination can trigger FDA inspections, production shutdowns, and supply chain chaos.

Traditional pest control methods rely on manual inspections, often requiring technicians to access elevated areas to check insect light traps. This process can be disruptive, leading to downtime, posing health and safety risks, and sometimes missing early signs of infestation. As a result, potential issues may go undetected until they become more severe.

According to the British Pest Control Association, it is estimated that up to 40% of the pest control workforce could retire within the next decade, putting pressure on the labor market and creating an urgent need for more efficient, technology-driven solutions to attract new talent and ensure continuity.

BrightAI and Pelsis joined forces to introduce smart, AI-driven solutions that shift the strategy from reactive to proactive. Powered by BrightAI’s Stateful OS technology, the platform operates on a simple yet effective cycle:


Monitor

Pelsis’ digital insect light traps are equipped with BrightAI’s cameras and sensors to provide 24/7, real-time monitoring, alerting operators to potential infestations before they escalate.

Diagnose

The data captured trains advanced AI models that identify pest species and trends, allowing for tailored treatment plans—for example, using different remediation strategies for fruit flies versus drain flies.

Act

Actionable insights guide technicians to specific hotspots, allowing them to act on day one of detection, prevent outbreaks, reduce pesticide use, and keep food and pharmaceutical production running smoothly.


All of the data is collected in a web portal—a centralized platform for tracking pest trends, generating reports, and ensuring audit readiness across multiple sites. With this portal, pest control technicians or site managers can log in and see any glue board in any factory across the globe.

The system also provides a mobile app that guides field technicians to specific glue boards and areas requiring intervention, optimizing response times to identify growing infestations before they become a problem.

“Pest control in food and pharma is about more than managing nuisances—it’s about safeguarding supply chains and protecting public health,” said Alex Hawkinson, Founder and CEO of BrightAI. “The stakes are incredibly high in these industries, where a few pests can trigger disastrous consequences. This expansion will put our AI-powered light trap product in more factories, enabling more businesses to take a proactive stance.”

Pelsis Digital has already been deployed in several large-scale food and beverage manufacturing facilities and high-street grocery retailers across the US, UK, and Europe. Its adoption shows its value in ensuring compliance with strict hygiene and safety standards. Additional benefits include more accurate audit data, fewer routine visits, reduced pesticide use, and improved safety for field technicians.

The Pelsis Digital Halo product includes a new high-definition color camera, which provides improved image quality and makes it easier to identify pest species on the glue board. Along with the Cobra line, it’s designed specifically for commercial environments, using LED light source technology that delivers up to 69% energy savings.

“The feedback from food and pharmaceutical facilities has been overwhelmingly positive,” said Claire Larcombe, Global Portfolio Director of Pelsis. “Customers are seeing the immediate value in reducing operational risks and preventing costly downtime. This technology doesn’t just solve problems—it stops them before they start, and we’re eager to see how it continues to elevate safety and efficiency in these critical industries.”

BrightAI and Pelsis are committed to close collaboration, enhancing their solutions based on customer feedback and continuously introducing improved features. Pelsis plans to expand the availability of its Pelsis Digital products to new markets in the Nordics, the Middle East, and Asia, further broadening its global reach.

For more information about BrightAI, please visit https://www.bright.ai.


About BrightAI

BrightAI is a category-defining infrastructure AI company transforming global infrastructure from reactive to proactive management. With its Stateful OS platform, BrightAI enables organizations to gather real-time data, visualize infrastructure conditions, and improve decision-making. BrightAI serves critical sectors including water, power, gas, pest control, HVAC, and more—helping cities and industries operate more safely and sustainably.

About Pelsis

Pelsis is the world’s leading manufacturer and provider of products and solutions to the global pest control and garden care industry. With 650 employees across 16 global sites and customers in over 80 countries, Pelsis develops sustainable, innovative solutions that protect public health and work in harmony with nature.


Original press release available on WEBWIRE.

Nov 19, 2024

Press Release: BrightAI Launches Stateful OS to Modernize U.S. Infrastructure

BAI Stateful BLOG Cover x

For too long, America’s infrastructure has been stuck in a reactive cycle—waiting until the damage is done before springing into action. At BrightAI, we’re breaking that cycle.

Today, our team is excited to launch Stateful OS, an AI-powered platform transforming how infrastructure is managed. With over 250,000 AI endpoints deployed across 25,000 sites (more sites than Starbucks stores in the U.S), we’re equipping blue-collar workforces with real-time insights to spot and address risks before they escalate. From water and power to utilities, we’re empowering teams to take a proactive stance that keeps critical systems resilient, efficient, and ready for the future.

BrightAI has deployed over 250,000 sensors and achieved $80 million in revenue—all while staying in stealth mode and without raising outside capital. Until now. Today, we’re emerging from stealth with a $15 million seed round funded entirely by Upfront Ventures.

Full press release follows below.


Press Release

BrightAI Unveils Stateful OS, a Platform Leveraging Multimodal AI to Fix America’s Pipes, Sewers and Powerlines

  • The platform has over 250,000 AI endpoints deployed across 25,000+ locations, serving critical industries such as water management, energy, utilities, and manufacturing
  • Team brings experience in AI, IoT and autonomous systems from brands including SmartThings, Rivian, and Meta
  • Now, the company is taking on VC dollars and is announcing $15M in Series Seed funding led by Upfront Ventures, to accelerate the growth of the platform

San Francisco, California, United States – WEBWIRE – Tuesday, November 19, 2024

BrightAI, a leader in AI-driven solutions for critical infrastructure, today announced the launch of Stateful OS, its advanced AI platform designed to enhance productivity, resilience, and sustainability for infrastructure operators. The launch follows a recent seed funding round that will support BrightAI’s plans to extend the platform’s reach across key industries.

Traditional infrastructure maintenance is inefficient and reactive, relying on routine visits and manual checks to identify problems. With 50% to 80% of operations costs spent on labor and truck rolls, many organizations are forced to assess infrastructure conditions without real-time visibility into potential risks. This lack of comprehensive data leads to costly failures, such as power outages, water main breaks, and gas leaks, that could have been prevented with proactive management.

BrightAI’s Stateful OS platform offers blue-collar industries a forward-looking approach, enabling operators to move from reactive to proactive decision-making, and is purpose-built to serve industries including critical services, water, energy, transportation, construction, power, pest control, and manufacturing.

With over 250,000 active AI endpoints and 25,000 AI locations—deployed at more sites than Starbucks stores in the U.S.—Stateful OS captures exclusive, real-time data that no other system can access. This data fuels multimodal AI models that detect infrastructure flaws before they escalate into catastrophes. By allowing workers to act at the speed of machines, the platform equips them with the equivalent of 30 years of master technician experience on their first day, helping to prevent failures, reduce costs, and enhance operational resilience.

Stateful OS delivers a comprehensive set of capabilities, such as:

  • Asset & Site Visibility: Real-time insights through 24/7 monitoring, diagnostics, and automated dispatch, offering continuous visibility into infrastructure conditions.
  • Workforce Wearable Copilot: AI-powered field reporting and guidance, supported by a comprehensive operations knowledge graph, allowing workers to make real-time decisions in the field.
  • Inspection Autonomy: Autonomous robotics & drone systems that automate complex, dangerous, and repetitive tasks, increasing both inspection frequency and accuracy while reducing risk.

A leadership team with proven expertise in AI, IoT, and automation is driving this transformation. BrightAI’s founder and CEO, Alex Hawkinson, previously founded SmartThings, an IOT platform powering over 1 billion smart home devices that was sold to Samsung in 2014. He’s built a team of industry veterans, including Kiran Bharwani, BrightAI’s Chief Technology Officer, who developed Rivian’s autonomous driving platform from inception to IPO, and executing on the $1 billion Amazon delivery EV project. The leadership team also brings experience from Meta, Microsoft, and Frontdoor.

The physical graph has always been my long term vision to digitize the physical world. SmartThings focused on connecting millions of homes, while BrightAI is focused on outside of homes, solving for our critical infrastructure that human civilization relies on, from the water we drink to the power we consume. Our aging infrastructure is failing, and BrightAI will fundamentally change how it’s managed and maintained,” said Alex Hawkinson, Founder & CEO of BrightAI.
“With Stateful OS, we’re not just improving efficiency; we’re enabling a shift towards data-driven, sustainable infrastructure management. We’ve partnered with our initial customers to understand their roadblocks and ensure our platform can alleviate them, and now we’re ready to expand to improve infrastructure across industries.

In partnership with leading private equity firms in infrastructure, BrightAI is transforming six major industries and impacting tens of millions of consumers and businesses. Now, to further accelerate the development of its platform and grow its customer base, BrightAI recently secured $15 million in Series Seed funding led by Upfront Ventures.

One example of BrightAI’s impact can be seen in its partnership with Azuria Water Solutions, an early adopter of Stateful OS. Traditional methods of pipeline inspection relied on subjective, manual assessments, which can lead to costly errors.

BrightAI is building autonomous systems for infrastructure inspections and operations, and Azuria will deploy these robotic systems equipped with multimodal AI sensors, which will collect real-time data processed through BrightAI’s Stateful OS platform. These sensors will provide exclusive data that no other solution can access, which will enable Azuria to make faster, more precise decisions. Azuria expects substantial improvements in quality and job satisfaction. Through automated data collection, coding and greater accuracy through AI-driven precision, Azuria expects to reduce errors in measurements and cutting processes.

Technology helps yield better results and makes work more enjoyable. We’re working to supplement difficult and repetitive work that can pose safety risks with robots, so our people can focus on higher-value tasks,” said Rob Tullman, CEO of Azuria.
“We are not shrinking as a result of this; we’re growing. BrightAI’s solutions will allow us to operate smarter, faster, and more efficiently.

For more information about BrightAI, please visit https://www.bright.ai.


About BrightAI:

BrightAI is a category-defining infrastructure AI company on a mission to transform global infrastructure from reactive to proactive management, setting a new standard in resilience and sustainability. With its Stateful OS platform, BrightAI enables organizations to gather real-time data, see the unseen, and understand the true state of their infrastructure with unprecedented efficiency. The company’s offerings include a comprehensive infrastructure AI platform and a vertical application stack that delivers sector-specific AI monitoring, diagnostics, and autonomous systems for managing infrastructure health.

Founded by AI pioneers and infrastructure experts, BrightAI supports industrial and infrastructure segments globally, including large service providers, asset owners, and government agencies in sectors such as water, power, gas, renewable energy, transportation, waste management, pest control, HVAC, and critical home services. By leveraging cutting-edge AI technology, BrightAI is setting new standards for infrastructure management and maintenance, paving the way for smarter, more efficient cities and industries.


Original press release available on WEBWIRE.

May 18, 2022

Seemingly Unsexy PE Holdings May Be Your Next Unicorns

pe hub logo on gradient background

This guest Op-Ed was originally published on PE Hub.

Unicorns are sexy. Laundromats? Not so much. But I see promise where others just see suds.

What if you were to turbocharge laundromats with high-tech makeovers? Suddenly, instead of struggling to generate modest income, laundromats could be awash in revenue, powering their owners and investors to unthinkably rewarding returns.

This isn’t just a theory. My partners and I are on a mission to imbue traditional companies and industries with “AIoT”—a hybrid of AI (artificial intelligence) and IoT (the Internet of Things). And in our first proof of concept, we’ve reinvigorated a 90-year-old national laundry-solutions giant. As we suspected, the spectacular results show how AIoT can unlock the potential in unassuming, solid performers like laundromats—as well as residential HVACs, pest-control and community infrastructure.

These are among the investment world’s hidden gems. Rather than desperately searching for the next elusive unicorn, we’re convinced that PE fund managers might instead have better luck finding billion-dollar returns in the “unsexy” holdings already sitting in their portfolios.

Take your competition to the cleaners

The spark for this idea was rooted in a costly disaster. Our family cabin was nearly destroyed by flooding when its pipes burstand we didn’t learn about it until months later. But what if that cabin had been a “smart home,” which could alert its owners to situations that require immediate attention before turning into catastrophes?

That led me to found my previous company, SmartThings, the vision of which was to make every home a smart home. Shortly after its founding, SmartThings became the largest IoT platform in the world, connecting to one billion devices across 88 countries {we eventually sold it to Samsung}.

In my new venture, I’m teaming up with partners who are responsible for some of the most iconic consumer successes in artificial intelligence—including Amazon’s Alexa and Prime Music. Our combined AI and IoT pedigrees led us to another epiphany: if we joined forces, could we make every business a smart business?

The answer to that question is a resounding yes. AIoT is, in fact, growing revenues in ways—and places—that even we never would have imagined just a few years ago. And for investors, through AIoT, it’s becoming possible to disrupt—even revolutionize—traditional industries, and create a winner-take-all market.

Our first proving ground, that 90-year-old laundry giant with over one million laundry machines in service in more than 4,500 laundromats, 6,700 hotels, and 127,000 multi-housing communities, is a case in point.

What we’ve discovered so far is that AIoT has put the once physical-only business on a path of almost doubling free cash flow out of the business—without requiring any new customers. That’s revenue that was solely derived from the latent value in the business that they (and most everyone else) didn’t even realize was there.

It’s like finding coins under the couch cushions. Except that, in this case, it’s gazillions of coins.

Billions in those bubbles

One reason for the increase in revenue is that customers use the service more now, because it’s a better experience. Patrons can use an app to see if there is an available machine before they make the trip. Or they can see in advance when their laundry is ready. Or they can even pay with their phones.

Not only is it better for the company and their investors, and the end users, but it’s also a win for the employees and management. Now the dispatchers who are assigning drivers to visit the company’s 200,000 laundry rooms can be more efficient in their assignments – no more trips to a remote location to pick up just a few quarters. And managers can better allocate machines to more frequented locations. Or collect data on consumer usage (example: is one locale underutilized on Tuesday nights?) and respond accordingly with new and innovative ideas.

At the end of the day, this laundry solutions provider is an essential consumer-services platform reaching 50 million consumers with something they need, every single week. But now suddenly, with AIoT, we’ve catalyzed profits at an enterprise-value level—more than a billion dollars in incremental value in the course of just one year.

AIoT can unlock this potential in vertical after vertical—that’s the power of this platform. And it goes to show for PE managers that hidden gems are everywhere … if you know where to look.