Mar 27, 2025

Press Release: BrightAI and Latham Bring AI Innovation to the Pool Industry

BrightAI and Latham, The Pool Company, have partnered to launch Measure by Latham Pools, an AI-powered scanning system that transforms how pool liners and covers are measured, quoted, and ordered. By eliminating manual tape measurements and reducing errors, Measure dramatically improves speed, accuracy, and customer satisfaction—setting a new benchmark for the pool industry.

Full press release follows below.

Press Release

BrightAI and Latham, The Pool Company, Partner to Bring AI-Powered Innovation to Pool Manufacturing

Measure by Latham Pools is powered by BrightAI’s technology to transform how pool liners and covers are measured, quoted, and ordered
AI-driven scanning eliminates manual measurement errors, accelerating order fulfillment and reducing production delays
The partnership brings automation and intelligence to pool manufacturing, enabling seamless ordering, faster installations, and improved customer satisfaction

San Francisco, California, United States – WEBWIRE – Thursday, March 27, 2025

BrightAI, a company bringing AI to the physical world to drive smarter, more efficient cities and industries, and Latham Group, Inc. (“Latham” or “the Company”) (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, have partnered to create Measure by Latham Pools, an AI-powered measurement technology that transforms how pool liners and covers are measured, manufactured, and installed.

BrightAI is redefining how industries interact with the physical world, replacing legacy manual processes with real-time AI-driven intelligence. By optimizing industrial infrastructure and streamlining manufacturing, BrightAI delivers efficiency at scale. Now, BrightAI is bringing that same innovation to pool manufacturing.

No two pools are exactly alike, making precise measurements essential to ensuring a perfect fit. Yet, for decades, builders have relied on manual tape measurements and hand-drawn sketches—a time and labor-intensive process vulnerable to errors. Even the smallest miscalculation can result in costly rework, production delays, and frustrated customers. With every pool having unique dimensions and structural features, builders and manufacturers often face back-and-forth verification, creating bottlenecks that slow down the entire order-to-installation process.

BrightAI and Latham share a vision to digitize this process, eliminating inefficiencies and bringing AI-driven precision to pool measurement and manufacturing. By leveraging BrightAI’s AI-powered measurement system, Measure ensures accuracy the first time, streamlining workflows and cutting production timelines. The Measure system consists of:

M1 Scanner equipped with lasers to capture precise pool dimensions and structural details in real time
An iPad Air® running the Measure app for real-time data processing
A tripod for stable, secure setup in the field

Once measurements are captured using laser scanning technology, the data is automatically uploaded to Latham’s Builder Management Portal, enabling real-time drawings, accuracy verification, and streamlined quote and order processing. The laser scanning technology reduces the need for two-person crews at a pool site, allowing builders to measure with a single technician and helping dealers process orders faster—cutting manufacturing timelines from weeks to days.

Our partnership with Latham is a perfect example of how AI can transform industries that have long relied on manual processes,” said Alex Hawkinson, Founder and CEO of BrightAI.
“By integrating our AI, Latham has been able to digitize the pool industry and replace manual processes with real-time precision. Fewer mistakes result in fewer remakes, accelerating production and improving overall efficiency. This is exactly what BrightAI was built for—bringing AI into the physical world to solve complex industry challenges and drive real business impact.

The system has already delivered significant performance improvements, making pool manufacturing faster, more precise, and more scalable:

5x Faster Turnaround Times: AI automation reduces measurement time from days to minutes, improving workflow efficiency
Increased Accuracy & Fewer Errors: AI-driven precision eliminates costly rework and delays
Lower Labor Costs & Higher Productivity: Builders can measure with a single technician, rather than relying on highly paid, specialized crews
Seamless Manufacturing & Ordering Integration: Pool liners and covers are produced faster and more accurately, ensuring on-time delivery and installation

Beyond an efficiency upgrade, this is a category-defining transformation for the pool industry,” said Scott Rajeski, President and CEO of Latham Pool.
“With BrightAI’s technology, we’re digitizing a process that has remained manual for decades—bringing speed, accuracy, and automation to pool manufacturing. We see a future where pool technicians no longer need a measuring tape at the job site.

Latham plans to scale its AI-powered measurement technology across operations, modernizing the pool measurement process on an industry-wide scale. This expansion aims to set a new benchmark for precision, efficiency, and customer satisfaction in the pool industry.

For more information about BrightAI, please visit https://www.bright.ai.

About BrightAI

BrightAI is transforming essential services with Physical AI, enabling proactive, AI-powered operations. Built on our Stateful platform, BrightAI empowers operators of critical infrastructure to collect and connect data in real time, uncovering hidden insights and enabling smarter, faster decision-making. Stateful integrates multimodal data from sensors, wearables, and autonomous systems to deliver predictive diagnostics, automated workflows, and intelligent operational support.

Our solutions serve industries such as water, power, gas compression, pest control, HVAC, and manufacturing—helping service providers and asset owners boost efficiency, minimize downtime, and anticipate emerging challenges. By transforming complex data into actionable intelligence, BrightAI is redefining how essential services are delivered and evolved.

About Latham Group, Inc.

Latham Group, Inc. [NASDAQ: SWIM], headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform of over 2,000 employees across 30 facilities.

Original press release available on WEBWIRE.

Mar 4, 2025

Media: BrightAI CEO Alex Hawkinson on Physical AI and Infrastructure Innovation (Unite.AI)

How do you rethink infrastructure from the ground up?

For BrightAI CEO and Founder Alex Hawkinson, it started with a realization: the same intelligence that revolutionized smart homes could do far more than automate living spaces—it could transform the physical world.

In a recent interview with Unite.AI editor Antoine Tardif, Alex shares his journey from founding SmartThings to leading BrightAI, the emergence of Physical AI, and the urgent need for industries like water, power, and transportation to shift from reactive maintenance to proactive operations.

💡 Key takeaway: Infrastructure industries don’t suffer from a lack of data—they lack the tools to make it actionable for the people on the ground.

Read the full interview on Unite.AI

Nov 20, 2024

BrightAI Raises $15M to Advance Physical AI

BrightAI has raised a $15M Series Seed round to scale its Physical AI platform — a breakthrough in AI-powered infrastructure that helps operators shift from reactive fixes to proactive, autonomous operations. By embedding intelligence into the physical world, BrightAI’s technology is transforming how critical infrastructure is inspected, maintained, and optimized.

A Mission to Modernize Infrastructure

Our mission is to modernize infrastructure management by using multimodal AI to anticipate and prevent failures before they happen. With $15 million in new funding led by Upfront Ventures, we’re unveiling the potential of our Stateful platform — read more on Upfront’s investment in BrightAI.

Today, 50% to 80% of infrastructure operating costs are tied to labor and truck rolls just to assess conditions. Without a clear picture of asset health, operators are often left scrambling to respond to power outages, water main breaks, bridge collapses, gas leaks, and even food contamination. These events can be avoided with access to real-time insights.

That data already exists — and now, Stateful puts it directly in the hands of field teams. Our platform turns fragmented infrastructure data into actionable intelligence that supports faster, smarter decisions.

Meet Stateful: BrightAI’s Physical AI Platform

Purpose-built for industries like water, energy, pest control, and manufacturing, our platform is already at work in the field. We’ve deployed over 250,000 active AI endpoints and 25,000 AI-powered locations — more than Starbucks stores in the U.S. BrightAI reached $80 million in revenue while operating in stealth mode and without raising outside capital. Until now.

Stateful captures exclusive, real-time data that no other system can access. This data powers multimodal AI models that detect issues before they escalate. As a result, teams can make confident dispatch decisions and prevent unnecessary delays. With BrightAI, workers show up equipped with insights equivalent to 30 years of experience on day one. That means fewer failures, lower costs, and stronger infrastructure resilience.

Infographic with four sections: Asset & Site Visibility, Inspection Autonomy, Workforce Wearables & Copilots, and Stateful OS & Software Suite. Each section highlights specific AI-driven capabilities with related monochrome illustrations.

What the BrightAI Physical AI Platform Delivers

The BrightAI Physical AI platform, known as Stateful, includes three core offerings:

1️⃣ Asset & Site Visibility

Imagine having 24/7 monitoring, diagnostics, and automated dispatch at your fingertips. Stateful provides continuous visibility into infrastructure conditions, empowering teams with real-time insights to anticipate and resolve issues before they escalate.

2️⃣ Workforce Wearables & Copilots

With our AI-powered wearable solution, field workers receive real-time guidance and reporting. They’re also supported by a comprehensive knowledge graph. These tools help crews make faster decisions and stay fully informed in the field.

3️⃣ Autonomous Inspection

Using autonomous robotics and drone systems, Stateful automates complex, repetitive, and risky tasks. It increases inspection accuracy and frequency while reducing operational risk.

A New Era of Resilient Infrastructure

For leaders of critical infrastructure, these capabilities unlock the ability to:

Move from reactive to proactive management
Empower field teams with data-driven tools
Scale inspections with greater safety and lower costs

Already deployed across water, power, energy, transportation, pest control, HVAC, and critical home services, BrightAI is transforming how major industries manage and maintain infrastructure. Today, large, traditional businesses can evolve into data-driven operating systems of their own. They now have access to tools that were once reserved for billion-dollar tech companies.

Our technology is leading this shift. It replaces outdated, reactive methods with proactive, AI-powered precision. With this $15M seed round, we’re scaling the BrightAI Physical AI platform to serve new industries, expand into more regions, and support businesses of all sizes.

Together with our partners and investors, we’re building a future where resilient, efficient infrastructure is within reach for everyone.

Nov 20, 2024

BrightAI Featured in TechCrunch: $80M Revenue Milestone Without Outside Capital

BrightAI is proud to be featured in TechCrunch—a major milestone that highlights our journey to $80 million in revenue without raising outside capital. This achievement reflects our unique approach to delivering AI-powered solutions for critical infrastructure, including water, power, HVAC, pest control, and manufacturing.

In the BrightAI TechCrunch feature, you’ll see how our Physical AI platform enables proactive, data-driven operations that improve efficiency, safety, and sustainability across industries.

👉 Read the full TechCrunch article to see how BrightAI is shaping the future of Physical AI.